Read this:

I don't often advertise the work of my oh-so-talented husband, but as this is my favourite piece he's written, I'm suggesting you read this when you have 15 minutes to spare.  It's taken off and been linked everywhere.  (People, CNN, Reuters, AP, etc)

It's nice when hard work and big response collide.

Roger Ebert: The Essential Man, Esquire

Enjoy.